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How to pronounce image + video AI models

Flux, Ideogram, Kling, Pika, Luma, Runway, Sora, Midjourney, DALL-E, ComfyUI.

Generative media has its own pronunciation gotchas — Flux from Black Forest Labs, Kling from Kuaishou, Pika, Luma — short single-syllable names that are easy to read wrong.

WordAudioRespellingIPACategory
fluxfluks/flʌks/product
ideogramEYE dee uh gram/ˈaɪ di ə græm/product
klingkling/klɪŋ/product
pikaPEE kuh/ˈpiː kə/product
lumaLOO muh/ˈluː mə/product
runwayRUN way/ˈrʌn weɪ/project
Sorasor ah/ˈsɔːrə/product
Midjourneymid journey/ˈmɪdˌdʒɜːrni/product
DALL-Edolly/ˈdɒli/product
comfyuiKUM fee U I/ˈkʌm fi juː aɪ/tool

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