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How to pronounce AI startup names

Names of buzzy AI companies — Anthropic, Perplexity, Cohere, and the 2024-2026 wave. Audio + IPA + sources.

Pitch decks, podcast intros, and recruiter outreach trip over the same names every week. This is a curated reading list of AI company brands where engineers, founders, and journalists most often disagree. Each entry links to the canonical dictionary page with audio, IPA, respelling, and a citation.

WordAudioRespellingIPACategory
Anthropicanth row pick/ˌænθrəˈpɪk/product
OpenAIopen A I/ˈoʊpən eɪ aɪ/product
xaiX A I/ˌɛks eɪ ˈaɪ/project
Cohereco here/koʊˈhɪər/product
ai21A I twenty one/ˌeɪ aɪ ˈtwɛn ti wʌn/project
character.aiKAIR ik ter A I/ˈkær ɪk tər eɪ aɪ/project
perplexityper PLEK suh tee/pər ˈplɛk sə ti/project
inflectionin FLEK shun/ɪn ˈflɛk ʃən/project
adeptuh DEPT/ə ˈdɛpt/project
magic.devMAJ ik dev/ˈmæ dʒɪk dɛv/project
augmentawg MENT/ɔːɡ ˈmɛnt/project
cognitionkog NISH un/kɒɡ ˈnɪ ʃən/project
supermavensoo per MAY vun/ˌsuː pər ˈmeɪ vən/project
plandexPLAN deks/ˈplæn dɛks/project
voidvoid/vɔɪd/project
manusMAH nuhs/ˈmɑː nəs/product
mem0mem ZEE roh/ˌmɛm ˈzɪər oʊ/project
driaDREE uh/ˈdriː ə/project
e2bE two B/ˌiː tuː ˈbiː/project
composiokum POE zee oh/kəm ˈpoʊ zi oʊ/project
exaEK suh/ˈɛk sə/project
tavilyTAV uh lee/ˈtæ və li/project
kagiKAH gee/ˈkɑː ɡi/project
hermesHER meez/ˈhɜːr miːz/product
aaruAH roo/ˈɑː ruː/project
simileSIM uh lee/ˈsɪ mə li/cs-term
firecrawlFIRE krawl/ˈfaɪər krɔːl/project
browserbaseBROW zer base/ˈbraʊ zər beɪs/project
modularMOJ uh ler/ˈmɒ dʒə lər/project
together.aituh GETH er A I/tə ˈɡɛð ər eɪ aɪ/project
fireworks.aiFIRE works A I/ˈfaɪər wɜːrks eɪ aɪ/project

Tap a word to open its full dictionary entry — every page has audio, alternate readings, sources, and CLI examples.

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